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The Obvious simon b. rhymin’ and lose more with theThe secrets to success in business arent secrets at all. Theyre obvious, so obvious that theyve mostly been taken for granted or ignored until now. Weve all read the business allegories, the "how I did it" success stories, and yes, there's good advice to be found in their pages. But nowhere is the advice as pure, as simple, as elegant, as it is in The Obvious. Former CEO James Dale has compiled ingenious words to live by, lucid truths as likely to be