Paid Attention 9780752876863 created by Kate Allinson and

created by Kate Allinson and Kay Featherstone

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best-selling author James Kerr goes deep into the heart of the world's most successful sporting team

Paid Attention 9780752876863 created by Kate Allinson andThe advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide. Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing