Chief Culture Officer school of fear Named a New York Times

Named a New York Times Best Book of the Century

in this candid

The Indiana Pacers had a good chance of winning the NBA championship last year before Artest erupted

Dive into the timeless tales of gods and heroes in this bestselling A-to-Z encyclopedia detailing classic myths and legends—perfect for curious readers and academics alike

a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind

Chief Culture Officer school of fear Named a New York TimesTrenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better and ahead of the curve. Levi Strauss, the jeans and apparel maker, missed out on the hip hop trend. They didn't realize that those kids in baggy jeans represented a whole new and lucrative market opportunity, one they could have