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The business plan
Each chapter has a checklist of typical service tasks to help students apply their knowledge to real-world scenarios
and uses of essential oils and a practical explanation of aromatherapy massage techniques
Skin and eye treatments
Consultation
An Introductory Guide to Business Beauty Therapy The business planBeginning with an appraisal of the business idea and market analysis, and explaining the basics of finance, employing people, marketing, sales and customer service, and business support services, An Introductory Guide to Business equips the learner with the foundations on which to build a coherent business plan. The books clear discussion of key concepts and principles illuminates a potentially daunting subject and makes it an ideal reference for
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